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Konstantin Nechaev appointed as CTO of Korzinka

Life of Korzinka

September 29, 2023

Konstantin Nechaev appointed as CTO of Korzinka

Life of Korzinka

September 29, 2023

Tashkent, Uzbekistan — September 27, 2023 — This strategic hire marks a major milestone in Korzinka's technological transformation to lead innovation in the retail industry of Uzbekistan. 


Korzinka, the largest retail chain in Uzbekistan, today announced the appointment of Konstantin Nechaev as Chief Technology Officer.


Nechaev joined Korzinka in June 2022 as CEO of the company's grocery delivery service, Lebazar, which he transformed into the online supermarket Korzinka Go, backed by a dark store network, achieving significant growth. He will continue serving as Korzinka Go's CEO while taking on the CTO role.


As CTO, Nechaev will oversee execution of Korzinka's long-term strategy to leverage technology across e-commerce, retail operations, and omnichannel customer experiences. Key initiatives include integrating modern IT tools into business processes, providing seamless omnichannel retail experiences, accelerating time-to-market for new digital products and services, enabling data-driven decisions company-wide, and maintaining an efficient IT infrastructure.


It will significantly improve the customer experience, significantly reduce the company's costs and the payback period of investments.


As a technologically advanced company, Korzinka will strive to use all possible tools to search for innovations that can ensure the company's sustainable and dynamic development.


"I met Konstantin over a year ago when we were looking for a new CEO of Lebazar project. Under Konstantin’s supervision, the service has tripled in volume and transformed into robust and advanced Korzinka Go online platform," said Zafar Khashimov, Founder and Chairman of Korzinka's Supervisory Board. "As CTO, he will lead Korzinka's technological innovations to dramatically improve efficiency, enhance customer service, and drive our continued expansion."


"I'm thrilled to take on this dual role and shape Korzinka's digital future during this exciting time of transformation," said Nechaev. "I'm delighted to be part of the rapid development of Uzbekistan's retail market and deliver technological products that create exceptional experiences for Korzinka's customers. My focus will be executing our ambitious technology roadmap to establish Korzinka as the benchmark for retailers in the region and globally."


For more information:


Press service of Korzinka supermarket chain

Doniyor Rasulov

Phone: +998 78 140 14 14

E-mail: d.rasulov@korzinka.uz



About company:


Korzinka is the leader in retail trade in Uzbekistan. The company was founded in 1996 and currently unites 121 stores in 11 regions of the country: Korzinka supermarkets, Smart convenience stores and Korzinka Biznes wholesale store, as well as the Korzinka Go online supermarket with 2 dark stores.


About Konstantin Nechaev:


Konstantin Nechaev earned a Bachelor's degree in Management from Lomonosov Moscow State University in 1998, followed by a Master's degree from the same university in 2000. In 2017, he received a Master of Science degree from the Stanford Graduate School of Business.


Before joining Korzinka, Nechaev held senior leadership roles at top retail and technology companies including AVITO, M.Video, Leroy Merlin, and Deloitte. 


He brings over 20 years of experience driving strategic development and digital transformation initiatives for major brands.


As a seasoned executive, Nechaev has led large-scale corporate initiatives across e-commerce, omnichannel retail, IT strategy, and business operations.